S01E01
Wrong crowd, right story
The season kicks off with a brutal twist — founders must sell their dream to an audience that would never buy it. As confidence cracks and creativity takes over, the real game begins: who can turn rejection into persuasion? ### Cast: 1. Marko Lazic, Luccid Software 2. Krasimir Kotsev, Kikimora 3. Djordje Zdravkovic, Protokol 4. Peter Emri, Nest-Tex 5. Vuk Lau 6. Timmy Ghiurau 7. Keo Sar 8. Sanja Mitrovska ### The Battle for Investment The first four teams enter the **battle for investment**. The founders are tasked with selling their **high-tech products** to completely “wrong” customers — **folk dancers** and **firefighters** — and have only a few minutes to tell a story that will win them over. We watch an **intense two-hour preparation** filled with ego clashes and contrasting storytelling approaches, ranging from **emotional connections** and **personal stories** to **cold technical arguments**. Based on **audience reactions** and **investor feedback**, a **challenge winner** is announced — and in a **dramatic redemption round**, one more founder gets the chance to **stay in the competition**.









